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Discussed briefly in yesterday’s post, a theme to your website creates a sense of comfort to your client’s that will ease the pain of parting from their hard earned money. Picking the right theme can make or break your digital marketing efforts.

Find the right theme provider for you

As you begin to build your website, you will want to keep a central theme to your site. Not only does it create the comfort in your client you desire, but it makes your site more professional and consistent to users. Before you worry about the details, you first must where to get your theme.

In the WP Dashboard menu, go to the Appearance option and then select themes. You will see that even though you haven’t installed any plugins, there are some theme options for you. With this option and the next, keep in mind that you will get what you pay for. These themes are free with your WP site, so anticipate a learning curve and limited ability with less customer support.

The second option is for you to go add a new plugin. Search for a theme and star your hunt. WP does an excellent job of showing you ratings and number of installs use this to help you decide.

Lastly, you have the option of choosing a theme provider that costs you money. If you are new to website design, I recommend going this route. The cost is low, but the value is high. If you don’t plan on partnering with a developer, you can leverage these companies to provide support and training. Some companies are better than others, so as always do your research. We currently use a company called Thrive Themes.

Functionality Matters

More frustrating than changing fonts and colors is the inability to easily navigate your site. This is another way themes come in handy. Having a uniform header, footer, and menu is crucial for your customer’s experience to lead to a conversion.

In functionality ease matters, but so does directing your customers. You want a site that leads a new client to a purchase, or at least lead to a new lead. Make sure your functionality always funnels them to one of these two options and not to navigate away from your site.

Don’t forget colors and fonts

I am assuming if you are in this stage of your business and you are working on your digital marketing, you have already created a logo and established a brand for your business.

Don’t change it now!

Take that brand and bring it into your theme. Find 2 to 3 fonts you want to use throughout and keep the color scheme matching your companies brand. Keeping the same brand from social media and emails to your website should feel seamless to your potential clients.

The easiest way to make sure this happens is to keep it all consistent. The great thing about themes, is when you get started you are able to set up standard fonts and colors so you don’t even have to think about it as you design.

Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.


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