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What picture format is best?

We all know pictures matter incredibly when it comes to Facebook and Instagram, but how important are pictures in Pinterest?

First, let’s talk about how your picture should be formatted. On Facebook, there is no preference on posted pictures. Instagram is the pickiest with either a 1X1 or 4X5 preferred dimension. Pinterest follows suit with Instagram by preferring a particular dimension.

One major difference, however, is that Pinterest will let you post your desired dimension. The platform is formatted on both the mobile and desktop apps to present vertical pictures better. Pinterest states that the best dimension for their platform is 800X1200 pixels.

You always want your picture to be related to your post. If you are posting a recipe about brownies, don’t put up a picture of cauliflower. Similarly, if you post a picture of a chicken, you better not be talking about internet security.

Bottom line with pictures is that you are using them to further educate your audience, and not necessarily to entertain your audience. Remember, Pinterest is more of a search engine versus a social media platform.

Do graphics really matter?

As I mentioned with pictures, you don’t want to mislead your audience, but educate them. Graphics are a phenomenal way to tease your audience to read your post and then go to your site.

Take a minute and look at Melyssa Griffin‘s Pinterest page. She is known as the top Pinterest guru today. When you look at her board you will hopefully notice a few things to help you get started on your board.

For this post, let’s look at her use of graphics. Two major takeaways on her graphics is that first, there is a color theme. You don’t necessarily need a color theme, but you do need some sort of theme to catch a browser’s eye.

Secondly, she uses graphics combined with photos throughout her boards. The graphics she uses are simple and look like they were made on Canva. Her simple graphics are basically just headlines to her post or blog. Easy right?

Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.


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