The choice is ultimately yours
Looking at Facebook, it might sound like a difficult decision on whether or not you pick a personal page or a business page to promote your business. There are a few differences between a personal versus business page, but the choice is ultimately up to you.
First, to have a Facebook business page you must have a personal page. When you setup your business page, take time before naming your page. Facebook has limits on how often you can change your handle. The biggest difference from a personal page is that if you plan to use a third-party posting application, you must have a business page. Facebook does not allow scheduled posts on a personal page.
One disadvantage of a business pager versus a personal page is that in a business page, you cannot tag individual Facebook users. You can tag other business pages, but not users. This is one way Facebook insures businesses are not spamming notifications.
Last main difference between the two is your overall bio. Facebook allows business quite a bit of leniency in what they put in Facebook. This is a great way for your business to boost your SEO score in Google searches. Especially if you chose not to have a website.
Overall, I would recommend having a business page if you intend to offer services or products to purchase that go beyond one on one coaching. If you are simply trying to grow a following, i.e. you want to be an influencer, then a personal page will suffice. But if you want to make sure your customers know exactly what the business is about and list multiple services, then a business page is the best way to go.
What to post
Believe it or not, your decision on which one you choose will also dictate the type of content you should post. Bottom line, a business Facebook page is all about your ideal client, whereas your personal page is all about your ideal client getting to know you.
On your personal page, you want to post for your family and friends more than just posting about your business. A great ration is to have 80% of your posts about you and fun, entertaining content. Then allow for 20% company posts. After all, your business is still a part of who you are.
Lastly, do not allow any negativity on your page. We have said this before, but all social media platforms are working to remove negativity from their online presence. Don’t be afraid of deleting comments or blocking members of the internet who create cancerous comments on your account.
Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.