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Where do they live?

We have been asked probably a million times whether or not a business should be on both Facebook and Instagram, and what is the difference.

That’s a pretty big question, but let’s see if I can break it down for you in a few simple points.

The first and biggest question you must ask is whether or not your dream client is even on Facebook. Your answer will largely be yes, but believe it or not, there are people who don’t use Facebook. If these people are your ideal client, then don’t waste your time on the platform.

Difference in grids

If Facebook is your platform, then the first difference we should talk about is your Facebook feed versus your Instagram grid.

The first difference is in the display of your wonderful copy. In our last Instagram tip post we discussed the importance of your first few lines of copy. Now while your copy matters in Facebook as well, you are given more space to get out your message.

With Facebook, your copy also falls before your photo. The weight of your copy in a post is heavier with Facebook.

Another major difference in your Facebook feed versus Instagram grid is the fact that there is no overall grid. One can go to your profile page and see all of your posts, but they are not displayed in a grid form. Thus making the color theme less important.

This also allows you more freedom in Facebook to play silly games or post graphics simply to boost your follower engagement.

Hashtags no more

The hashtag was first used on Twitter and at one point or another, all social media platforms used them as search functions for your post. The difference with Facebook and all other platforms is that they have slowly moved away from having hashtags in the copy of your post.

We believe this is due to the amount of freedom Facebook allows in your copy and their advanced search algorithms. At the time of this post, most experts varied one way or the other on whether or not you should use them. You will not be punished for using them, but we recommend using them sparingly and not as a part of your sentences.

Careful with your photos

One of the most common problems with Facebook are bots and spammers. Facebook is not happy about it and are working hard at keeping bad accounts off your feed.

So how does this affect your posts?

One of the Facebook bot detecting programs look at your photos and graphics to make a determination on whether or not your graphic is view worthy. Facebook has stated that if more than 75% of your graphic contains text, they will put the post under review.

This doesn’t mean your post won’t be seen, but it will definitely be delayed.

Verbage matters much more

One commonality, not difference, with Facebook and all other social media platforms is your message. All social media platforms are working to create a positive experience for their users.

Facebook will flag your post and limit its exposure if you have too many negative words. This even affects ads that are you may pay for.

For example, let’s say you wanted to post about weight loss and you are trying to hook your audience. If the post reads, “Are you tired of feeling sluggish?” Facebook will punish your post. The statement has a negative connotation to it even if it is relatable.

A more positive spin like, “Take your fitness to the next level,” has a hopeful message. Facebook won’t look twice at blocking the post.

Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.


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