Silly Games are okay

You may have read this in yesterday’s post, but engagement is supposed to be fun! Facebook is a unique platform in that your overall “grid” is less important to your followers. What is more important is that you are putting out posts that engage your audience.

Enter silly games.

I know you have all seen these games:

  • How do you take your coffee?
  • Show me your tattoos in the comments.
  • What kind of cocktail are you?
  • What is your favorite mid-afternoon snack?
  • Spam us with your fur babies!
  • Send me your 6th photo in your camera roll.

The list goes on an on. The purpose of each of these games is to bump your engagement on Facebook. Just like Instagram, Facebook rewards profiles that have positive engagement.

Freebie time

Don’t cringe just yet. Freebie Friday is a fantastic way to get engagement on your Facebook account and it doesn’t have to cost you much. This engagement trick will not only boost your algorithms, but it will train your audience to look for your posts.

First, pick an item you can give away that costs you less than $5 or nothing at all. If you are in the direct sales business, people love getting your samples for free.

Second, make it very specific on what the follower must do in order to get the freebie. You want to make sure their actions are promoting your engagement on Facebook. Require the responders to perform the following:

  • Review your page and Like 1 post.
  • Follow you on one of your other social media accounts.
  • Share the post on their wall.

Other basic tips on engagement

A few more basic tips for you to boost your Facebook engagement.

Just like Instagram, treat each follower with respect and don’t push your business or other links. Engage with the focus to create a relationship instead of a sale.

Share other business content that relates to yours. If one of your competitors posts a great article that your ideal client will enjoy, post away. Don’t let a scarcity mindset stop you from educating and entertaining your audience.

Show up every day. I don’t know how to say this any other way except not showing up for your audience will create a distrust in your care for their content and relationship.

When you show up every day, understand what your followers are engaging with and modify your posts to reflect this.

Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.

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