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Lazy Connections on Facebook

With the vast amount of social media auto scheduling platforms emerging in the digital media marketplace, it is easy to become lazy so don’t fall short on Facebook.

Trust me, I know what it’s like.

You spend time perfecting your Instagram post and are incredibly proud that not only did you check all the right boxes, but your image and message is directed right at your target audience.

So what do we do?

Copy the IG post, paste it right onto our Facebook, and pat ourselves on the back for a job well done. Sadly, we have missed the mark.

In a later post I talk about your ideal client. Posting for your ideal client is one of the most important tools and most of these clients use several social media platforms. So how do you think they feel when they see the same content on both Facebook and Instagram?

Bottom line is your dream customer deserves better than scrolling through recycled content. This doesn’t even address the issue that algorithms on each platform is different, so what works for one, doesn’t always work for the other.

So what should we do?

Use Publishing Tools

I cannot say this any louder than the header I am using, so do me a favor and read it as loud as you can…


When these applications like Planoly, Buffer, and Later first came out, it was rumored that platforms like Facebook and Instagram punished its users for using these tools. That is not the case.

Facebook and Instagram were punishing those who used these applications to span its audience. Not cool, right?

FB and IG certainly didn’t think so. They even went one step further and started partnering with reputable companies to ensure it would be easier for them to find the abusive type applications.

Shop around and find the best platform for you to use. Each one I mentioned above have free trials and are usually pretty cheap. Take your time to find the one you like then bite the bullet.

One note. Neither Facebook or Instagram allow third-party software to post to personal pages. For these platforms you will need a business page for auto posting and scheduling.

Fear Not the Live

Another great way to stagger and repurpose content is in your live feature of Facebook. Going live is a great way for your audience to interact with their favorite poster and for you to get to know them.

Here are a few tips when going live. When going live, make sure you have notes or even a script to make sure you stay on topic. It will also boost your confidence which shows on the video.

Here are a few topics to help you get started:

  • How did you start your company?
  • How you decide on an ice cream flavor?
  • What are you doing in your community?
  • What is it like to work with you?
  • How do you create when you create?

Don’t be afraid to just hop on and go live when the inspiration hits you. Oh yeah, Facebook algorithms love videos and you can post your live after you are finished.

Get a Calendar for Facebook

My last tip on staggering and repurposing content is to get yourself a calendar that you can keep track of what and when you plan to post. If you choose to use one of the planning applications, they have this built in for you.

If not, spend some time one day a month and decide what you plan to post each day. You may not have the exact content down or photo ready to go, but you will get over the creative hurdle by knowing what topic you will post on.

Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blog page and feel free to comment or contact us with any questions.

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