Posting a blog doesn’t have to be difficult. Check out this step-by-step guide to posting your next blog on your own site. Please send us a message if you have any questions. We would love to help.
Step by step blog posting guide
- Go to your site and log in with your given username and password. After logging in, you will be directed to the WP Dashboard.
- Click on the menu option “Posts”
- Click “Add New”
- Before writing anything, you will want to select a key-phrase between 1 and 2 words that will give the overall purpose of your blog. For example, for the guest artist I used ‘Kris Thomas’ as my keyword. You can use a word from your list of keywords, but that isn’t necessary. Once you choose that keyword, scroll all the way down to the bottom of the blog page and enter that word in the SEO section Focus keyphrase.
- Next, you will want to copy and paste all your keywords at the end of this document in the “Tags” section on the right side bar. There are about 100 keywords, but they are formatted properly where you just need to paste them here. Sometimes WordPress pauses and struggles with this portion. If you have issues just try again until they take.
- Next, you will want to setup a ‘Feature Photo’ for your blog. I recommend using your artwork as much as possible. Click the ‘Set feature image’ link.
- This will take you to your media gallery with every photo on your website. Select your photo you want to use for your blog. For instructions on how to upload photos, please refer to the other training document. Select your photo and click ‘Set featured image’ button.
- Select the category for your blog. Note: you can create new categories here as well, but I caution on adding too many categories. It will just confuse your readers.
- Write your title. In the next step I show you how to check your SEO score, but for now write a title that is 5-7 words and try to make your keyphrase the first part of your title. If this isn’t possible, at least have it in the title.
- To check your title score, scroll back down to the SEO portion of your blog and click the ‘Edit snippet’ button.
- If nothing shows up in the ‘Slug’ section, save the blog post and let the page refresh. If the bar is green, you have a good title. If not, try to make the title longer or check your keyphrase.
- Next, scroll back to the top of your blog and change the format to ‘Heading 1’ and paste your title in the text block.
- Hit ‘enter’ or ‘return’ and your format should auto change to ‘Paragraph.’ If it doesn’t, make sure you manually change it.
- Next you want to enter your introduction sentence or two. This is the sentence Google and other search engines will use as a preview to your blog article. Next step I will show you how to see your SEO score. Once again, you will want to use your ‘keyphrase’ somewhere in these sentences.
- To check your SEO score, copy those sentences and paste the in ‘Meta Description’ section of your SEO tab at the bottom of your blog post. Just like your title, you want the ‘meta description’ bar to be green.
- Finally, all the setup is complete. It is time to actually write your blog. Keep these few things in mind when writing.
– Use your key-phrase 4-5 times unless your post is more than 1500 words.
– Keep your post between 500 and 1,000 words. If you find yourself going over 1,000 words, try to turn it into two posts.
– Use subheadings. A subhead is a small title that separates your blog to make it easier to read. Use the Format ‘Heading 2’ when writing subheads.
– Try to use a minimum of 2 subheads per blog post and make sure each section is not over 250 words.
- Once you are finished writing, scroll down to check your ‘Readability’ and ‘SEO’ Scores. Follow the recommendations to get the smiley faces green. If both are green at first attempt, save, schedule, or post your blog.
Thank you for reading today. For more information on social media posting or digital marketing in general, check out our blogpage and feel free to comment or contact us with any questions.